Mission: Utilizing Chinese health preserving products, creating healthy life for Chinese and even the global people
Core Value: Taking national health preserving culture, forging national health brand
Objective: Forging the firse sea cucumber brand by excellent product
Promoting industry development, improving the advancement of the profession
Providing earning opportunities for fishing people, crating development space for employees
 Values:  provide healthy and top grade sea products for people to realize sound development of the enterprise
Talent concept The right place for talent, we need you to be excellent
Efficiency values Never put off till tomorrow what you can do today, Plan ahead if you may
Management Abide by the rules and regulations Everybody learns to discipline themselves.
Competition valueswe can grow together. We can develop together. We can go forward together with our opponent